New Single Makes Room for Rock Guitar, Rap Swagger, Pop Sparkle, and R&B Rhythms
IVAV recording artist Jay-Way continues his artistic progression with his newest single, “Coolie,” dropping a year after releasing No, I’m Not Ok — a diverse hip/hop record, filled with pop-friendly songs about overcoming life’s challenges. Listen to “Coolie” HERE.
A swaggering song about remaining levelheaded as his career accelerates, “Coolie” finds Jay-Way making room for minor-key guitar riffs, thumping beats, and the multi-genre diversity that’s always thrived at the heart of his music. “Is it rap, pop, or is he punk?” he asks during the track’s first verse, before adding, “I don’t know, man — let’s just have fun.”
Produced by Dayme, “Coolie” also showcases the nimble delivery and unpredictable subject matter that have set Jay-Way apart from his hip-hop contemporaries since his debut single, “Cool Kid.” Here, he ignores the haters, pushes for an end to police intimidation, pays his respects to the late Kobe Bryant, and keeps his eyes on the ultimate prize: a house for his mother. If that sounds like usual territory for a rap artist… well, that’s the whole point.
“With this song, I’m going back to my core sound — the sound that sparked my core audience. Witty lines decorated by my low voice,” explains Jay-Way. “This song is a summary of where I am in life, and a refocus on why I do what I do. Some want to spend their big check on material things. One of my goals has always been to make my mother proud, hence the line in the chorus: ‘I’m just trying to buy my momma a crib; that’s goals before I’m checking out.’”
With No, I’m Not Ok earning more than two million streams during its first year of release, Jay-Way’s goals are closer than ever. “Coolie” brings him even nearer, serving as a mission statement for an artist whose music
remains as compelling as his message.
“Coolie” is available HERE now.
Jay-Way is redefining hip-hop music. Based in Amsterdam, he brings a broad, boundary-breaking perspective to the genre, filling his songs not only with the street-smart swagger of rap, but also the modern melodies of pop, the laidback cool of old-school soul music, and the optimistic outlook of gospel. It’s a sound that hasn’t just set him apart from his contemporaries; it’s made him a genuine star at home and abroad, too, with songs like “Happen Dappen” topping Spotify’s NL Viral Chart while racking up nearly 2.5 million streams. Arriving in 2020, No, I’m Not OK follows the previous releases Jaynalysis, No Life No Wifi, and Teen Gohan, mixing
Jay-Way’s most pop-influenced songs to date with lyrics about trusting your gut and rising above your
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