Stream “Helluvit” HERE; Watch the Music Video HERE
Shares Never-Before-Told Stories on Recent Episode of “BobbyCast” With Bobby Bones
Previously Released Original, “True South,” Featured in Netflix Crime Drama “The Waterfront”
Nashville, Tenn. (September 12, 2025) — Curb Records multi-generational hitmaker Rodney Atkins rolls the dice and winds up a winner on “Helluvit,” out today (9/12) — listen HERE. The upbeat and twangy single delivers a glimpse of the real-life romance between Atkins and his wife, Rose Falcon. Additionally, he premieres a lighthearted music video for the new song, which prominently showcases Falcon, as well as their sons, Scout and Ryder.
Choosing to find heaven in the midst of the crazy, Atkins marvels with gratitude at the lucky hand he was dealt after shooting his shot on “Helluvit,” imbued with details of his 2 a.m. Vegas proposal to Falcon. Conceding the good things in life are a risk worth taking, “Helluvit” delivers another glimpse into Atkins’ long-awaited follow-up to 2019’s Caught Up In The Country, due in 2026. Atkins wrote the quirky, clever snapshot of real life with Falcon, Daniel Ethridge and Seth Mosley and produced the track with Jordan Schmidt.
“Helluvit wasn’t just a love song, it was our story about holding on to love through all the twists and turns life throws at you, fightin’ and makin’ up, raisin’ babies, laughin’ through the madness, and finding a little bit of heaven in the middle of the Helluvit,” shares Atkins. “Singing it felt like cuttin’ loose and telling the truth about life and love. It’s unpredictable, it’s a little crazy, and it’s worth every bit of it.”
Earlier this year, Atkins dropped romantic vow “Marry Me Again,” as well as “Watching You 2.0 (feat. Elijah Atkins),” a fresh remake of his career-defining chart-topper about the responsibilities and innocent missteps of fatherhood. Meanwhile, his previously released American-made anthem, “True South,” was featured in an episode of Netflix crime drama “The Waterfront.”
The ACM and CMA award-winner recently sat down with Bobby Bones for an installment of Bones’ popular “BobbyCast.” Throughout the in-depth conversation, Atkins reminisced about his early days on Music Row, meeting his birth mother for the first time and the staying power of some of his most legendary hits. Listen to the podcast episode HERE.
Stream or purchase “Helluvit” HERE. For tour dates and more info, visit www.rodneyatkins.com.
About Rodney Atkins:
With eight Top 5 singles, six No. 1s, and over 5 billion global streams under his belt, Atkins is one of Country music’s most prominent artists. Continuing to be recognized as a powerful voice on Country radio, his Platinum-selling No. 1 “Watching You” earned the songwriter a BMI “Million-Air” award and the top spot on Country Aircheck’s top-played songs of the decade list. Atkins was the second most-played male artist of the decade overall. He has 16.5 million RIAA-certified units over 9 singles and 3 albums. Atkins has performed on NBC’s TODAY Show, GMA’s Strahan & Sara, and FOX & Friends. “Watching You 2.0 (feat. Elijah Atkins),” the latest new song from Rodney’s upcoming album, is available now, with “Helluvit” releasing on September 12, 2025.
About Curb Records:
Celebrating 60 years in business, Curb Records is the largest independently distributed record company in America. Owned and operated by Mike Curb and founded in 1964, Curb Records has achieved 435 number one records, over 1,500 Top Ten records and charted over 4,500 total records. With over a half century in operation, Curb Records has been influential in the careers of some of the biggest names in music, including: Tim McGraw, Hank Williams Jr., Rodney Atkins, Lee Brice, LeAnn Rimes, The Judds, Dylan Scott, Sawyer Brown, for KING + COUNTRY, Wyn Starks, Wynonna, Lyle Lovett, Big Daddy Weave, We Are Messengers, Natalie Grant, Jo Dee Messina, Hannah Ellis, Mo Pitney, Hal Ketchum, and Kelsey Hart, among many others.
