Hallmark Channel & PEDIGREE Foundation Team Up for Televised Benefit Concert

Country Artists Lee Brice, Hunter Hayes & Easton Corbin Unite for The Love of Dogs Benefit Concert at CMA Theater on October 10^th

Hallmark Channel and PEDIGREE Foundation will team up for a television special to help the millions of shelter and rescue dogs across the country find loving homes. The event will bring together country artists Lee Brice, Hunter Hayes and Easton Corbin for The Love of Dogs Benefit Concert at the Country Music Hall of Fame CMA Theater on Thursday, October 10 at 7:30pm. 

 The concert special, hosted by Hallmark Channel’s own Larissa Wohl, will help raise much needed grant funds for PEDIGREE Foundation as part of Hallmark Channel’s Adoption Ever After initiative. The initiative has helped over 35,000 pets find their forever homes. To further raise awareness, the show will air on Hallmark Channel on Monday, October 14, 2019 (time TBA)

“Hallmark Channel and Hallmark Movies & Mysteries produce and air original programs like Kitten Bowl, American Rescue Dog Show, Hero Dog Awards, and A Very Merry Yule Log to showcase and celebrate shelter pet adoption that literally give pets a second chance at life,” said Bill Abbott, President & CEO, Crown Media Family Networks.

“‘The Love of Dogs’ is more than a new original special featuring great country artists; it is an opportunity to renew our partnership with PEDIGREE Foundation to raise the money that supports the adoption of millions of dogs across the country,” Abbott concluded.

Hallmark Channel’s Adoption Ever After works in collaboration with the country’s leading animal rescue and welfare organizations, activists, distribution and advertising partners, and celebrity influencers, Hallmark Channel’s Adoption Ever After aims to dismantle common misconceptions about shelter animals, provide resources, inspire the public to adopt, and ultimately create a future where every pet has a loving home. The initiative shines a spotlight on the countless lovable pets in our nations shelters through annual on-air programming specials like Kitten Bowl, Cat Bowl, Hero Dog Awards, and American Rescue Dog Show, as well as strategic partnerships, consumer marketing campaigns, public service announcements, and grassroots efforts.

“We are thrilled to partner with Hallmark Channel and these talented country artists to bring awareness to the millions of dogs that end up in shelters every year,” said Deb Fair, Executive Director of PEDIGREE Foundation. “Our mission is to support shelters and rescue organizations across the nation – including those in your backyard – to make it a little easier for them to help these dogs find loving homes.”

Lee Brice

When Lee Brice isn’t selling out arenas, writing and recording songs, or building new brands like American Born whiskey, you’ll find the family man with his wife Sara, two young boys, and baby girl. Meanwhile, with more than 14 million in RIAA-certified sales and streams, and nearing three billion spins on Pandora, Brice continues to enjoy massive success at country radio, digital streaming services, and on the road. One of the most-played country artists of all time on Pandora, he was inducted into the company’s “Billionaires Club” on June 8, 2018, becoming only the second country artist behind Keith Urban to receive the Pandora Billionaire plaque.

Lee is also a GRAMMY nominee, a CMA nominee and a double ACM award winner, and he’s taken six radio singles to Number One: “A Woman Like You,” “Hard To Love,” “I Drive Your Truck,” “I Don’t Dance,” “Drinking Class,” and “Rumor.” Garth Brooks, Jason Aldean, Kenny Chesney and others have recorded his songs, and he’s performed on numerous TV shows, including NBC’s Today, ABC’s The Bachelor, NBC’s The Voice, FOX’s Miss USA 2018 and PBS’s A Capitol Fourth. Lee’s “Rumor” is the current single from his fourth studio album, Lee Brice, released November 3, 2017 on Curb Records.

About Hallmark Channel

Hallmark Channel, owned by Hallmark Cards, Inc., is Crown Media Family Networks’ flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 82 million homes. As the country’s leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature new, original movies, the network features an ambitious lineup of other new, original content, including scripted primetime series, such as “Good Witch,” “When Calls the Heart” and “Chesapeake Shores”; annual specials including “Kitten Bowl” and “Hero Dog Awards”; and a daily, two-hour lifestyle show, “Home & Family.” Additionally, Hallmark Channel is the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life’s special moments, Hallmark Channel also offers annual holiday programming franchises, including “Countdown to Christmas,” “Countdown to Valentine’s Day,” “Summer Nights,” “Fall Harvest” and “Winterfest.” Rounding out the network’s diverse slate are some of television’s most beloved comedies and series, including “The Golden Girls” and “Frasier.” For more information, please visit www.crownmediapress.com/ To visit the Adoption Ever After website, please visit https://www.hallmarkchannel.com/adoption-ever-after

About PEDIGREE Foundation

We believe every dog deserves a loving, forever home. PEDIGREE Foundation is an independent 501(c)(3) non-profit organization working to help end pet homelessness. Nearly 3.5 million dogs end up in shelters and rescues every year, and nearly half never find a home. The foundation was established in 2008 by Mars Petcare, maker of PEDIGREE® food for dogs, to help increase dog adoption rates. We’ve awarded more than 5,300 grants and $7.3 million to U.S. shelters and rescues that help dogs in need. At PEDIGREE Foundation, we’re working toward a day when all dogs are safe, secure, cared for, fed well and loved. See how you can help: www.PEDIGREEFoundation.org  © 2019 Mars or Affiliates.

About Mars Petcare

Mars Petcare is a diverse and growing business with 75,000 Associates across 50+ countries dedicated to one purpose: A BETTER WORLD FOR PETS™. With 75 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of almost half the world’s pets – including brands PEDIGREE®, WHISKAS®, ROYAL CANIN™, NUTRO™, GREENIES™, SHEBA®, CESAR®, IAMS™ and EUKANUBA™ Brands as well as The Waltham Centre for Pet Nutrition which has advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also the world’s largest veterinary health provider through a network of over 2,000 pet hospitals including BANFIELD™, BLUEPEARL™, PET PARTNERS™, and VCA™. We’re also at the forefront of emerging innovation and technology for pets, pet owners and veterinarians, with WISDOM PANEL™ genetic health screening and DNA testing for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND™ programs that drive innovation and disruption in the pet care industry. As a family business and guided by our principles of mutuality and freedom, we are privileged with the flexibility to fight for what we believe in – and we choose to fight for: A BETTER WORLD FOR PETS.

© 2019 Mars or Affiliates.