Sad-Eyed Single Combines Melancholy, Melody, R&B textures; Previews Upcoming Album
IVAV recording artist Jay-Way cools things off while still maintaining his hot streak with the release of “Ice Cold,” a new track about the toxic effects of infatuation and unrequited love. Jay-Way’s summer continues to heat up, with a full-length album on the way and a number of new singles — including “Summertime,” his popular collaboration with Steven Malcolm and hip-hop legend Snoop Dogg — showcasing his ever-evolving style. Hear “Ice Cold” HERE.
As “Ice Cold” unfolds, we learn that Jay-Way’s loving feelings towards another aren’t reciprocated. I would do anything to make her my own, he sings during the song’s first verse, delivering the line with the melodic swagger of an R&B vocalist and the confident cadence of a rapper, though he doesn’t stand a chance of winning his beloved’s affection, thus heightening the song’s heartbroken punch.
“This song really pulls out the sad boy in me,” Jay-Way says of the track, which was written during a FaceTime session with Jay-Way’s longtime collaborators Demi Kolenbrander and co-producer James Washington. “Rejection is never fun, but what’s even worse is feeling like you’re being held on a leash. I’m writing ‘Ice Cold’ from an obsessive point of view, when in reality, this girl hasn’t even acknowledged me. All of this is just a feeling in my mind.”
The single for “Ice Cold” is available HERE. Release dates and additional announcements regarding Jay-Way’s full-length follow-up to 2020’s No, I’m Not Ok are soon to come.
Jay-Way is redefining hip-hop music. Based in Amsterdam, he brings a broad, boundary-breaking perspective to the genre, filling his songs not only with the street-smart swagger of rap, but also the modern melodies of pop, the laidback cool of old-school soul music, and the optimistic outlook of gospel. It’s a sound that hasn’t just set him apart from his contemporaries; it’s made him a genuine star at home and abroad, too, with songs like “Happen Dappen” topping Spotify’s NL Viral Chart while racking up nearly 2.5 million streams. Arriving in 2020, No, I’m Not OK follows the previous releases Jaynalysis, No Life No Wifi, and Teen Gohan, mixing Jay-Way’s most pop-influenced songs to date with lyrics about trusting your gut and rising above your obstacles.
Celebrating 58 years in business, Curb Records is one of the world’s leading independent music companies. Owned and operated by Mike Curb since 1964, Curb Records has achieved 435 number one records, over 1,500 Top Ten records and charted over 4,500 total records. With over a half century in operation, Curb Records has been influential in the careers of some of the biggest names in music, including: Tim McGraw, Hank Williams, Jr., Rodney Atkins, Lee Brice, LeAnn Rimes, The Judds, Dylan Scott, Sawyer Brown, Wynonna, Lyle Lovett, for KING & COUNTRY, We Are Messengers and Big Daddy Weave, among many others. Today’s roster includes some of the top names across multiple genres of music. For more information, visit www.curb.com.