Newly-released video highlights the singer’s Latin influences and cross-cultural appeal
Melanie Pfirrman takes over a South Beach nightclub in the white-hot video for “Suda,” the songwriter’s first single with Latin flavor. Featuring cameos by her Grammy-winning collaborators — rapper Pitbull and DJ/producer IAMCHINO — both the song and video shine new light on Melanie’s artistic range, expanding beyond the pop hooks and R&B swagger that filled her career-launching hit, “Go Steady.” Watch the video for “Suda” here: https://youtu.be/xatLuNq5W4U.
Melanie headed to Miami to record “Suda,” taking inspiration from the city’s Latin rhythms and club culture along the way. Appropriately, she returned to town to film the song’s music video. Directed by David Roussea, “Suda” was shot on the dance floor of Pitbull’s popular restaurant and nightclub, iLov305. The rapper appears throughout the steamy video, trading verses with Melanie while dark lights and dancers swirl in the background. Melanie, who confidently alternates between English and Spanish, delivers the song’s title — “Suda,” which means “to sweat” in Spanish — with equal parts vocal power and sexy swagger.
“I’ve always had a love for singing in Spanish,” she says. “It’s in my blood. My mom was a singer who grew up singing with mariachi groups. I remember watching videos of those performances when I was a little girl, around the same time I discovered Selena’s music. It all tied together for me at that point. Spanish is so beautiful; it’s a magical way of saying romantic things.”
After signing with Sidewalk Records, a division of Curb Records, and earning a Top 5 Radio Disney hit with her first release, “Go Steady,” Melanie Pfirrman began expanding her musical approach. “Suda” is the first in a line of Latin-infused singles that the artist will release in 2020, building a bridge between the pop hooks of her earlier work, the bilingual influence of her mother, and Melanie’s own future as a boundary-breaking artist. Receiving Pitbull’s stamp of approval is just the icing on the cake.
“He’s such an iconic voice,” she says of her collaborator. “When he first heard the song, he didn’t care if I was a big artist or a new one. He just loved what he heard and wanted to get involved. I can’t imagine beginning this phase of my career with any other song, and the video that we made for ‘Suda’ looks exactly like the things I pictured in my head when we were writing it. It’s all there: the dancing, the music, the sweating. It’s the dream I’ve been waiting for, and I’m enjoying the ride as we go.”
About Melanie Pfirrman:
Pop vocalist Melanie Pfirrman first caught the attention of Sidewalk Records, a division of Curb Records, in 2016. Her major label debut EP, I Don’t Wanna Love, landed a Top 5 Radio Disney hit with “Go Steady” and earned the California-native more than 1 million career streams to date. With powerful vocal chops in the vein of Demi Lovato and Ariana Grande, Melanie Pfirrman is paving her own path with a voice that leaves audiences speechless and an energy and confidence that’s contagious. Her first Latin single, “Suda” (feat. Pitbull and IAMCHINO), is now available.
About Curb Records:
In 2018, Curb Records joined forces with Word Entertainment to form Curb | Word Entertainment, combining two of the music industry’s most respected brands and more than a century of collective experience. Today, Curb | Word Entertainment is one of the world’s leading independent music companies. Owned and operated by Mike Curb, the company includes label imprints Curb Records, Word Records, Squint Entertainment, Fervent, Sidewalk Records and IVAV representing top artists in Country, Christian, Pop, Rock and Hip-hop music, Curb | Word Music Publishing, 25 Live, Curb Films, Word Films, Word Entertainment and Curb Sports. For more information, visit www.curb.com
