Fellow Dutch rapper Digitzz appears on track; full-length album to follow this summer
“If you cheat, I don’t think that I wanna know,” IVAV recording artist Jay-Way sings on “Deep End,” the newest release from the international hip-hop star’s upcoming album. Laced with electric guitars, trap beats, and a guest appearance by fellow Dutch rapper Digitzz, “Deep End” mixes anxious lyrics with laidback grooves. It’s a soundtrack for summer days and leisurely poolside hangs, with something dangerous lurking just beneath the surface. Listen to “Deep End (feat. Digitzz)” HERE.
“This captivating guitar melody gives me 2000s R&B vibes,” says Jay-Way, who has never been shy about sourcing his influences from unexpected eras. “This song is about me realizing how scared I am to face heartbreak — so scared that I don’t even want my partner to tell me if she was to ever cheat on me. I asked my good friend and fellow artist from The Netherlands, Digitzz, to join me on this record. I’ve always appreciated his artistry, and he gave this record a whole different twist.”
Released today, “Deep End (feat. Digitzz)” arrives one month after the release of “Summertime,” Jay-Way’s all-star collaboration with Steven Malcolm and hip-hop icon Snoop Dogg. Featuring a vocal hook performed by
Jay-Way, “Summertime” has already earned more than one million Spotify streams during its first four weeks of release, making it Jay-Way’s third single to break the million-stream barrier. The momentum couldn’t come at a better time, as Jay-Way prepares to release his third full-length album — the follow-up to 2015’s
career-launching Jaynalysis and 2018’s genre-bending Teen Gohan — later this summer.
combining the rap music I made at the start of my career with a pop approach, a rock approach, and a melodic approach,” Jay-Way says of the album, whose title and release date will be announced in the weeks ahead. “With this project, I’m moving to my own tempo.”
“Deep End (feat. Digitzz)”is available HERE today.
Jay-Way is redefining hip-hop music. Based in Amsterdam, he brings a broad, boundary-breaking perspective to the genre, filling his songs not only with the street-smart swagger of rap, but also the modern melodies of pop, the laidback cool of old-school soul music, and the optimistic outlook of gospel. It’s a sound that hasn’t just set him apart from his contemporaries; it’s made him a genuine star at home and abroad, too, with songs like “Happen Dappen” topping Spotify’s NL Viral Chart while racking up nearly 2.5 million streams. Arriving in 2020, No, I’m Not OK follows the previous releases Jaynalysis, No Life No Wifi, and Teen Gohan, mixing
Jay-Way’s most pop-influenced songs to date with lyrics about trusting your gut and rising above your obstacles.
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